The Maru Essentials range use plastic-tubes containing the EcoPure® additive. EcoPure® is a revolutionary organic plastic additive that significantly increases the biodegradation1 rate of plastics and plastic products.
EcoPure® causes plastic to biodegrade* through a series of chemical and biological processes in a landfill disposal environment and marine environment. As a result, EcoPure® plastics biodegrade in 3~5 years on average compared to 450~5000 years for current plastic biodegradation time.
Maru Essentials Conditioner is CDEA-free
Cocamide DEA or by the full name Cocamide Diethanolamine is a chemical surfactant that is commonly used in skin and hair care products as a foaming agent and to help thicken the liquid, made by combining coconut oil with a chemical called ethanolamine. However, CDEA has also found to be potentially carcinogenic2 (cancer-causing) and generally absorbed through skin contact. As a result, the use of CDEA in skin and hair care products has reduced significantly. The Maru Essentials range is CDEA free.
Maru Essentials Conditioner is Paraben free
Parabens are a group of chemicals widely used as artificial preservatives in cosmetic and body care products since the 1920s. As cosmetic products can degrade, paraben chemicals have been used to prevent and reduce the growth of harmful bacteria and mould, increasing the shelf life of the product. However, parabens can act like the hormone estrogen in the body and disrupt the normal function of hormone systems affecting male and female reproductive system functioning, reproductive development, fertility and birth outcomes3. The Maru Essentials products are paraben free.
1. Biodegradation rates of EcoPure®-treated plastic materials measured according to the ASTM D5511 test method. Tests are generally conducted using 20% to 30% solids content; solids content in naturally wetter landfills range from 55% to 65%, while the driest landfills may reach 93%. Actual biodegradation rates will vary in biologically-active landfills according to the type of plastic used, the product configuration, and the solid content, temperature and moisture levels of the landfill. Source: https://goecopure.com/ecopure-plastic-additives/
2. Source: https://hairlavie.com/article/dangers-of-cocamide-dea
3. Source: https://www.ewg.org/what-are-parabens
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