Hospitality Industry Recovery Post Pandemic
The Australian hospitality industry is still reeling from the effects of the Covid 19 pandemic. The pandemic has had a profound effect on all aspects of the industry, from its workforce to its customer base.
The big question is this: How can the hospitality industry recover after COVID-19?
In order to address this issue, the Australian government has recently announced its new tourism strategy THRIVE 2030. This strategy aims to promote the strengths of the country and create a more resilient economy by increasing the visitor economy to $230 billion by 2030.
“THRIVE 2030 sets out to assist the tourism industry and governments in setting a plan for the sustainable long-term growth of the visitor economy over the next ten years. The pandemic has only reiterated the importance of a long-term strategy to build on new opportunities arising in the visitor economy,’ said Assistant Minister for Regional Tourism Michelle Landry.
With this initiative, the government will be spending 60 million dollars over the next three years to boost tourism to Australia. They plan on doing this by supporting Australian businesses that want to attract plenty of international visitors. The government hopes that this will also bring in more money through events they host.
Additionally, Tourism Research Australia will receive $4.8 million in federal funding. The funding will allow them to capture and analyze data from new sources, which in turn will provide insights for varied individuals and organizations, to help them make business decisions more efficiently.
5 Steps for a Successful Recovery Strategy for the Hospitality Industry in Australia
In order to create a successful post-pandemic recovery strategy for the Australian hospitality industry, there are 5 key steps that should be taken.
STEP 1: Assess the current state of the hospitality industry and identify any potential opportunities or threats that exist.
STEP 2: Develop an effective communication strategy with stakeholders and customers.
STEP 3: Create a plan of action and implement it as quickly as possible.
STEP 4: Take care of any remaining threats or opportunities that were identified in the first assessment,
STEP 5: Evaluate how effective this recovery strategy was and make adjustments accordingly if necessary.
What Can be Done to Reduce the Health Risks at a Hotel?
The pandemic is a serious concern for many hotels, resorts, motels, Airbnb, and other types of accommodations. The following are some steps that can be taken to reduce the risk of a pandemic at a hotel.
- Have An Emergency Plan In Place. This plan should have procedures for what to do in the event of an outbreak. This includes procedures for how guests should be handled and how they should go about cleaning up after themselves during the pandemic.
- Train Staff Members On How To Handle An Outbreak. Staff members will need specific instructions on how to react in a pandemic emergency situation, such as if they are exposed, or if they find someone who has been exposed, or if they need to clean up after someone who has been exposed.
- Use Antibacterial Housekeeping Products. There are a lot of ways to prevent the spread of germs without spending a lot of time cleaning. One way is to use an anti-microbial spray. Another way is to wipe down surfaces with alcohol-based sanitizer wipes.
- Use Technology For Social Distancing. Use an AI chatbot for guests and staff, which provides all the necessary information about hotel amenities, services, and activities. Guests can interact with it by asking questions or ordering room service without having to talk to anyone.
The pandemic has indeed had a negative impact on the hotel and tourism industry as well as on the Australian economy. It would take several years and intense recovery efforts to bring the vibrancy of tourism back to Australia.
But with the implementation of Thrive 2030 and the support of the whole country, we at Lepack believe that the hotel and tourism industry can recover and thrive once again.