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How to Attract More Business Travelers to Your Hotel

business traveler look for in a hotel

What do business travelers look for in a hotel? Business travel is an important part of the corporate culture. It provides opportunities for employees and executives to explore new places, meet new people, and make business deals. 

But when it comes to meeting a client or making a deal, the hotel business travelers chose to stay plays a big factor.

What Is Business Travel? 

Business travel is the act of traveling for business purposes. It usually refers to out-of-town or out-of-country trips that are either on a company’s behalf or for an individual’s company.

Businesses may invest in business travel for many reasons: to generate revenue, to create new partnerships, to recruit new talent, or to expand their market share.

Business travelers are people who spend a significant amount of time on the road, often away from their homes and family. They are typically in charge of overseeing and managing a company’s operations at a location that is remote from the head office.

Their work ranges from managing inventory to overseeing production, to negotiating contracts with vendors and clients.

Types of business travel - LePack

3 Different Types Of Business Travel

Business travel is an essential part of many businesses. It allows the employees to meet with clients and other stakeholders. It also helps them network and finds new opportunities for their company.

Primarily, there are three types of business travel based on their focus or purpose: 

  • Business Travel Focused on Making and Closing Deals

Business travel is the most effective way to make deals and build relationships. It enables employees to meet people in person and get a better understanding of their culture.   

  • Business Travel Focused on Building Business Network 

Whether you’re just going to a conference or visiting a new city, the value of building relationships with professional contacts while you travel is undeniable.

  • Business Travel Focused on Visiting Offices Outside of the Headquarters

By talking with employees in other locations, leaders can gain additional insights that they might not be able to extract from their own office. These conversations may provide valuable insights into the company’s strengths and weaknesses in different regions.

Business travelers are a valuable customer base for hotels. They spend more, stay longer, and have a higher rate of return. This is why it’s important to draw in business travelers.

Business Guests Want In A HotelWhat Do Business Guests Want In A Hotel?

A typical day for a business traveler might involve the following:

  • Arriving at the airport,
  • Getting to their destination,
  • Checking into their hotel room and getting ready for the meeting or event,
  • Attending the meeting or event,
  • Leaving the meeting or event and getting back to their hotel room.

By looking at this hectic schedule, business guests have expectations of the hotels where they stay. These expectations may seem basic but they are often overlooked by hoteliers who are not aware of them or who don’t know how to meet them.

Airport Shuttle and Transportation.

Airport shuttles have become a popular form of transportation for business travelers. They are not only cost-effective but also offer a stress-free travel experience for business travelers. The airport shuttle service is typically cheaper than a taxi service or an Uber ride, which is another reason why they’re so popular with business travelers.

A Business Center.

A business center provides a space that supports a business guest’s productivity. It may include the following: a meeting space, high-speed internet connection, plenty of power outlets, a printer, and fax machine, and essential supplies like paper, pens, whiteboard, and markers. 

hotel amenities

In-Room Amenities Like Free Wi-Fi, Desk, and Study Lamp.

Some business guests would continue to work or plan for their next meeting while inside their hotel room so providing these productivity essentials are also important.

Concierge Service.

A dedicated concierge team can help take the guesswork out of your business guests’ trip. They no longer have to worry about getting around cities or figuring out how to use the hotel’s amenities since your concierge team will make their trip and hotel stay seamless and enjoyable.

Extra Closet Space.

The needs of business guests are also different from leisure travelers and other types of guests. They have a lot more clothes and other items that they need to bring with them when they travel. The extra closet space with suit hangers and quality garment iron is definitely going to be appreciated by corporate guests.

Grab-and-Go Breakfast and Snacks.

The importance of having a quick breakfast and convenient snacks for your business guests is that it will make them feel more at home. It will also show them that you care about their needs. In addition, it will give them something to do while they wait for the meeting to start. If you plan to provide a business guest snack package, include bottled water, sliced fruits, juice poppers, cookies or crackers, nuts, and granola bars. 

Access To The Hotel Pool And Fitness Gym.

Business travelers need to stay healthy and fit while on the road. That’s why most hotels are now offering fitness centers that are open 24 hours a day and pools that are usually available during the daytime. Business guests need these to be able to relax after a long day of work. 

Quality Linens and Towels.

Quality sheets and towels are one of the most important things for hotel business guests. A great guest experience starts with a good sleep on comfortable and clean sheets. The softness of the towel is also important because it will give business guests that feeling of being pampered.

hotel Marketing Tips

Hotel Marketing Tips to Attract More Business Travelers

Business travelers are the most lucrative customers in the hospitality industry. They spend more and stay longer than other types of hotel guests. They also have a higher conversion rate, meaning that they are more likely to avail of other services or products at your hotel.

Here are some tips that will help you attract more business travelers to your hotel:

1. Create a Unique Selling Proposition (USP) for Your Hotel

A USP is a unique selling proposition for your hotel. It is the one thing that makes you stand out from the other hotels. A USP can be a location, a style of accommodation, an experience or something else unique about your hotel.

A USP should be different from what other hotels offer and it should be easy to understand and remember.

2. Showcase Amenities that Matter Most to Your Targeted Market

The amenities that matter most to business travelers are internet speed, cleanliness, and the friendliness of the hotel staff. These amenities are important because they can make or break a business traveler’s experience. 

For example, if you have slow internet speed, it is going to be difficult for you to work on your computer or do any other tasks that require internet access. 

The hotel’s cleanliness and orderliness also matter a lot to business guests. if the hotel room is dirty and there are stains on the sheets and pillowcases, it will not be a pleasant experience for you. 

3. Promote Your Hotel’s Location as Strategically as Possible to Attract Business Travelers

In the current business climate, it is more important than ever for hotels to be located in strategic locations. This is because business travelers are looking for hotels that are near airports, have easy access to transportation, and provide leisure opportunities. such as entertainment and shopping. 

Business travelers also want to be able to get back home easily and soon, since a business trip requires a lot of time away from home. Therefore, they prefer to stay at hotels close to the airport. 

4. Leverage the Power of Social Media and Online Reviews

Social media is a powerful tool and the best way to leverage its power is by creating a strategy with bloggers and influencers to target business travelers. They can help you reach this specific audience and have them engage with your content. The more engagement, the more likely they are to share it on their social media channels, which will increase your reach to business travelers.

Online reviews are also a great way to get business travelers interested in booking your accommodation or restaurant. Having good reviews on sites like TripAdvisor and Trivago will show potential guests that there are other people who have had positive experiences staying in your business hotel. 

5. Provide a loyalty program to business travelers

A loyalty program can be a great way to attract business guests. The hotel can offer points for every dollar spent, free breakfast, or even free room upgrades for long-term stays. The loyalty program should offer different tiers, such as platinum, gold, silver, and bronze. For example, platinum members might get free breakfast and a free upgrade to their hotel room while gold members might only get breakfast. Bronze members would receive points for every dollar spent at the hotel.

Positive Guest Experience - LePack

CONCLUSION: Why Positive Guest Experience of Business Travelers Can Help Drive Hotel Revenue

Hotels are always looking for ways to increase their customer base. One of the best ways is to target business travelers. Business travelers are looking for a place where they can stay for a night or two and have access to all the amenities that they need. Hotels should be focusing on providing more services and amenities that will attract business travelers.

Business travelers are much more profitable than leisure travelers because they spend more money on food, drinks, and other things while staying in hotels. They also stay at hotels for longer periods of time which means that hotels make more money off them in the long run.

 

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